Swarnakriti: Exclusive Kanchivaram Silk destination witnesses wedding season rush

 

 

WITH Devuthni Ekadashi (Tulsi Vivah) marking the symbolic beginning of wedding season, the demand for pure silk sarees has surged across Chhattisgarh. Standing at the center of this festive enthusiasm is Swarnakriti, the state’s only exclusive Kanchivaram Silk Saree outlet which is witnessing an overwhelming response from customers across the region. Located on Shankar Nagar Main Road, Raipur, Swarnakriti has emerged as a name synonymous with authenticity, heritage and elegance. The boutique brings together the grandeur of South Indian craftsmanship and refined taste of modern Indian women through its stunning collection of handwoven Kanchivaram silk sarees each certified by the Silk Mark Organisation of India (SMOI) for purity and quality.

 

Speaking about the growing demand, Dr Pradeepa, founder of Swarnakriti said, “With the onset of the wedding season after Devuthni, we are witnessing a remarkable increase in visitors from all corners of Chhattisgarh. Brides, families and connoisseurs are seeking authentic, heirloom-quality Kanchivarams that blend tradition with contemporary aesthetics.” The store’s collection includes exquisite Korvai, Petni and Rekku weaving styles along with newer lightweight, pastel-toned Kanchivarams designed to appeal to younger brides. Swarnakriti also offers custom-designed sarees for weddings, anniversaries and festive occasions featuring personalised embroidery, monogrammed borders and even photo imprints, making each saree truly unique. Beyond its extensive saree range, Swarnakriti presents Kanchivaram silk dhotis and angavastras for men, along with kurta fabrics, co-ord sets and lehengas, making it a complete wedding and festive shopping destination. As the wedding bells ring across Chhattisgarh, Swarnakriti continues to weave its legacy where every saree is not just a garment, but a timeless celebration of tradition, craftsmanship and grace.