MPPKVVC launches special ‘Urja Rath’

 

 

 

AS PART of Energy Conservation Week being observed from December 14 to 20, Madhya Pradesh Poorv Kshetra Vidyut Vitran Company (MPPKVVC) has launched a special Energy Conservation Chariot ‘Urja Rath’ to spread awareness among con sumers about electricity saving. Chief General Manager (Human Resources & Administration), Sampada Saraf Gurjar, flagged off the Urja Rath by showing the green flag from the main gate of Shakti Bhawan. The Urja Rath has been designed to disseminate information on energy conservation through flex boards, banners, audio jingles and pamphlets. It is also creating awareness about the benefits of solar panels, Samadhan Scheme and V-Mitra App, along with other consumer oriented initiatives.

 

On the occasion, senior offi cials of the company including Chief General Manager (Stores & Purchase) Ashok Singh Dhurve, Chief General Manager (Commercial) S K Nigam, Chief Financial Officer Vikram Bhaskar, Head of Information & Technology Arvind Saxena and Additional Chief General Manager (RDSS) Vivek Chandra were present. Through innovative methods, the company is educating the general public on various ways to save electricity during Energy Conservation Week. Urja Rath visited areas under Jabalpur region including Rampur Chowk, Gwarighat area and Polipather Distribution Centre, interacting with electricity consumers and spreading awareness on energy conservation.

 

The chariot will continue to visit different parts of Jabalpur throughout the week to encourage people to adopt electricity-saving practices. Information related to elec tricity conservation, Solar Rooftop Scheme, Samadhan Scheme, V-Mitra App, and the company’s 1912 Call Center is being shared through flex ban ners displayed on the Energy Chariot. To further motivate consumers towards energy conservation, the company has also prepared audio jingles and graphic images, which are being widely circulat ed through Facebook, Instagram, YouTube Shorts and WhatsApp, ensuring the message reaches every mobile user.