NEW DELHI :
AMID a row over vulgarjokes on
social media, the Centre has
cracked the whip and warned
OTT platforms against transmitting content that is prohibited by the law.
In an advisory to over-the-top
(OTT) platforms and self-regulatory bodies, the Ministry of
Information and Broadcasting
alsoaskedthemtostrictlyadhere
to the Code of Ethics prescribed
under the IT Rules-2021 while
publishing content, including
stricter adherence to the agebased classification of content.
It also asked self-regulatory
bodies of OTT platforms to take
appropriateproactive actionfor
violation of the Code of Ethics
by the platforms.
The ministry said it has
received complaints from
Members of Parliament, statutory organisations and public
grievances regardingthealleged
spreadofobscene, pornographic and vulgar content published
by certain publishers of online
curatedcontent(OTTplatforms)
and social media.
“In view of the above it is
advised that the OTT platforms
adhere to the various provisions
of applicable laws, andtheCode
of Ethics prescribed under IT
Rules,2021whilepublishingcontent on their platforms, includingstricteradherencetotheagebased classification of content
prescribed under the Code of
Ethics,” the advisory said.
ItsaidtheCodeofEthics,interalia, require OTT platforms not
to transmit any content
that is prohibited by law, undertake age-based classification of
content, based on general
guidelines provided in the
Schedule to the Rules, implementaccesscontrolmechanism
for ‘A’ rated content to restrict
access tosuchcontentbyachild,
and also exercise due caution
and discretion.
Theadvisoryalsocomesinthe
wake of the Supreme Court suggestingregulationoncontenton
social media platforms.
Theapexcourthadflaggedthe
“vacuum” in law when it comes
to sharing content on platforms
such as YouTube and said “all
kinds of things were going on”.