The Vidarbha Industries Association (VIA) successfully conducted the 2nd edition of ‘Power of Branding’ at Center Point Hotel, on Wednesday. The event was organized to highlight the impact of branding through real-life success stories of home-grown enterprises, including Go Gas, MPM Pvt. Ltd ., Vithoba Healthcare & Research Pvt. Ltd., and Kukreja Infrastructures .

 

The event witnessed a remarkable turnout of around 300 attendees, including start-up aspirants and budding entrepreneurs, industry leaders, and both VIA and non-VIA members, all eager to gain valuable insights into branding and business growth. Featuring an esteemed panel of industry leaders - Nitin Khara, Chairman & MD of Confidence Petroleum India Limited; Sudarshan Shende, Managing Director of Vithoba Healthcare & Research Pvt. Ltd.; Virendra Kukreja, Chairman of Kukreja Infrastructures; and Deepak Chowdhary, Chairman of MPM Pvt. Ltd., each speaker shared their entrepreneurial journeys, emphasizing the transformative power of branding in business success. They discussed key branding strategies, market positioning, and customer engagement, offering valuable takeaways for aspiring and established entrepreneurs alike. With dynamic discussions, expert insights, and enthusiastic participation, the 2nd edition of ‘Power of Branding’ was a resounding success. The session was moderated by Rishi Surana. The event concluded with a felicitation ceremony, where VIA President, Vishal Agrawal, expressed gratitude to the speakers for their contributions in guiding businesses toward brand-driven growth.