Dr Pradeepa ( Silk Mark Organisation of India certified Kanchivaram silk sarees showcased at Swarnakriti, Shankar Nagar main raad, Raipur. )
Business Reporter :
RAIPUR
SWARNAKRITI, an exquisite and trusted store has become a favorite among elite silk saree admirers for its unwavering emphasis on purity and authentic Kanchivaram silk sarees. Located in Shankar Nagar main road, Raipur, the exclusive Kanchivaram Silk Saree store truly embodies the intricate zari work and beautiful craftsmanship in gold and silver. All verities of Kanchivaram silk sarees available in the store are certified by Silk Mark Organisation of India (SMOI).
Founder of Swarnakriti Dr Pradeepa stated that the store’s primary vision is to provide original and authorised Kanchivaram silk sarees cherished heirlooms that women dream of owning and adoring throughout their lives. Swarnakriti offers Kanchivaram silk sarees in various weaving patterns, including Korvai, Petni, Rekku, and the intricate eight-kol weaving technique.
Catering to modern preferences, the store presents a new collection of fashionable and trendy pastel-shaded Kanchivaram silk sarees designed to appeal to the younger generation. Additionally, professional women and executives can explore a wide range of elegant Kanchivaram silk sarees that match their status and stature.
Swarnakriti also specialises in customised sarees tailored for brides, anniversaries, and other special occasions. Unique offerings such as name engravings and photo imprints on Kanchivaram silk sarees have gained immense popularity. The store’s latest collection includes lightweight soft silk Kanchivaram sarees, fancy geometric patterns, and exclusive bridal ensembles. Newly arrived varieties feature exquisite Kalamkari paintings and personalised weaving options for all occasions. Besides sarees, Swarnakriti also offers fabrics for kurtas, cot sets and lehengas.
The store presents a selection of Kanchivaram silk dhotis with angavastras and matching kurta fabric sets for men. Highlighting the rich heritage of Kanchivaram silk, Dr Pradeepa explained that these sarees are crafted from high-quality silk with intricate designs inspired by over 100 temples in Kanchivaram. The combination of pure silk, meticulous artistry and gold and silver threadwork elevates Kanchivaram silk to the pinnacle of silk sarees, admired both in India and internationally.
Dr Pradeepa further emphasised that Kanchivaram silk, being a natural fiber, is not
only luxurious but also breathable and comfortable promoting hygiene and overall well-
being. Swarnakriti continues
to uphold the legacy of Kanchivaram silk sarees, ensuring authenticity and excellence in every creation.