In a significant move towards women’s empowerment and sustainable mobility, the Maharashtra Government has launched the ‘Pink E-Rickshaw’ scheme. Spearheaded by the Women and Child Development Department, the initiative plans to deploy 10,000 eco-friendly Kinetic Green electric 3-wheeler rickshaws in 8 districts including Nagpur, Pune, Nashik, Ahmednagar, Solapur, Kolhapur, Amravati and Chhatrapati Sambhajinagar, empowering women and promoting a greener environment. Maharashtra Chief Minister Devendra Fadnavis, Minister of Women & Child Development Aditi Tatkare, State Minister, Women & Child Development, Meghana Sakore Bordikar along with Kinetic Green’s Founder & CEO Sulajja Firodia Motwani, and Co-founder and ED, Ritesh Mantri handed over the first batch of pink e rickshaws to women beneficiaries on Sunday at an event held in the city. Under this scheme, the Maharashtra Government will provide a 20 per cent subsidy on the cost of each E-rickshaw, while beneficiaries will contribute 10 per cent as a down payment.

 

The remaining 70 per cent will be financed through bank loans facilitated by key financial partners, ensuring accessible and low-interest funding options. Additionally, both will conduct on-ground activities across various locations to engage the recipients and collaborate with Bachhat Gat. To further support them, Kinetic Green will offer free driving training, assist in obtaining driving licenses, and set up a robust charging infrastructure. Kinetic Green is committed to deploying 1,500 charger across eight participating districts, ensuring holistic solution is available to the recipients of scheme. Additionally, both the vehicle and battery will come with a five-year warranty, along with a comprehensive Annual Maintenance Contract (AMC) covering all periodic and preventive maintenance services, including one free service per quarter for five years.

 

The scheme is tailored for women aged 20 to 50 years prioritising widows, divorcees, and those below the poverty line. Kinetic Green Pink E-rickshaw offers a 120 km range per charge and features dual suspension for superior comfort, a digital display panel, dual headlamps, and a high ground clearance of 220mm. Kinetic Green will be appointing an agency for training of beneficiaries, ensuring that all drivers are well-equipped with the necessary skills to operate their e-rickshaws efficiently. As Maharashtra takes a bold step toward gender equality and green mobility, Kinetic Green is committed for paving the way for a more equitable and sustainable future.