THE Media and Entertainment (M&E) sector of India is expected to grow at 7% with a whooping increase by Rs 3.07 trillion till 2027, revealed a latest report issued by the Ministry of Information and Broadcasting, Government of India on Saturday on the platform of World Audio Visual and Entertainment Summit 2025 (WAVES 2025) held at Jio World Convention Centre in Mumbai. The report named “A Study Called India - Content and Media Services for the World 2025” also mentioned that the M&E sector of India continued to grow in 2024, increasing by Rs 81 billion to reach Rs 2.5 trillion. In the study, the Ministry categorised growth of M&E sector in 2024 and also predicted the year wise growth till 2027.

 

 

In 2024, the sector is divided into 10 different sub sectors including Digital Media, Television, Print, Online Gaming Filmed Entertainment, Animation and VFX, Live Events Out-of-home media, Music, and Radio. India has one of the world’s oldest and the most dynamic media and entertainment landscapes. The sector has consistently outpaced the nation’s GDP growth, directly employing approximately 2.8 million individuals, and providing indirect employment to around 10 million more, the report stated. As per the report, new media comprising digital media and online gaming grew by Rs 113 billion, which is 12% and now account for 41% of the M&E sector’s revenues so far in 2025. The report also described that traditional media -- television, print, radio and music -- collectively saw their revenues decline by 3% or Rs 30 billion, reducing their share of the total M&E sector to 41%.

 

Whereas, outside the home media comprising filmed entertainment, live events and out-of-home media grew at a combined rate of 3%, now contributing 14% of the total M&E sector till 2024. It also mentioned that the sector was 30% above its pre-pandemic high in 2019 as of 2024. The M&E sector contributes 0.73% to India’s GDP, while advertising accounts for just 0.38% of GDP, highlighting the significant opportunity for growth in advertising spends. The report expects the sector to grow 7.2% in 2025, reaching Rs 2.68 trillion and then grow at a CAGR of 7% to reach Rs 3.07 trillion by 2027. Several global media and entertainment majors have established operations in India. Many have invested in B2C initiatives to tap into the country’s growing digital consumption and rising affluence, while others leverage India as an efficient back office for global operations and technology development.

 

 

 

“GOVERNMENT of India is committed to create a creator-first ecosystem backed by policies, production incentives and strong intellectual property protections,” said Dr L Murugan, Minister of State for Information and Broadcasting, Government of India on Sunday from the platform of World Audio Visual and Entertainment Summit 2025 (WAVES 2025) held at the Jio World Convention Centre in Mumbai. The Motion Picture Association (MPA) unveiled a comprehensive report highlighting the transformative impact of India’s film, television and streaming sectors on the national economy. The launch took place in presence of Dr Murugan and Charles Rivkin, Chairman and CEO of the MPA. Citing recent anti-piracy reforms, Dr Murugan stressed the importance of safeguarding creators’ rights in the digital age. He said the MPA’s global leadership acknowledged the growing influence of Indian cinema on international audiences.

 

“Films like RRR and Baahubali have proven that Indian stories resonate across languages and geographies,” said Dr Murugan. “Cinema is not just an economic engine. It is a vital diplomatic and cultural bridge. India looks forward to deepening its partnership with the Motion Picture Association to co-create a globally respected and secure creative industry,” he added. Rivkin expressed his enthusiasm about MPA’s ongoing partnership with India during what he called a “pivotal moment” for the country’s entertainment industry.

 

“India’s creative economy is poised for extraordinary growth, and the MPA is proud to support this journey,” Rivkin said. Sharing the key findings after unveiling the report, Rivkin said that the Indian film, TV, and streaming industries supported 2.6 million jobs and generated more than $60 billion as per the annual economic output. He said that the MPA’s member studios are deeply committed to fostering the growth of India’s entertainment sector through investments, partnerships, and advocacy for forward-looking policies. Rivkin underscored the alignment between the MPA’s objectives and Prime Minister Narendra Modi’s vision for creative economy, highlighting India’s strengths in storytelling, visual effects and global content export. The session concluded with a video presentation of the MPA report’s key highlights, signaling a shared vision between policymakers and global media leaders for a future driven by collaboration, innovation, and inclusive growth.