LADY Entrepreneurs’ Wing of Vidarbha Industries Association (VIALEW) recently, organised a session on‘Howto create engaging reels for promotion and growth of your business digitally’ at VIA Auditorium, Nagpur. Expert speaker, Vaibhav Vaidya, Project Director of JP Digital elaborated that entrepreneursshouldusemoderndigital marketing skills and innovative growth strategies to drive businessgrowth.Hesharedpractical techniques for creating impactfulshort-form videocontent to enhance brand visibility.

 

A live demonstration on how to use digital tools and platforms to design, edit, and publish engaging reels was given. He emphasised the importance of using Google Business Profile, WhatsApp Business, Canva,Instagram andFacebook editing tools, reel creation techniques, andAI-poweredcontent generation toolslikeChatGPT to optimise marketing efforts. Earlier, VIALEW Chairperson YogitaDeshmukhwelcomed the guest with a bouquet. Past Chairman of VIALEW, Dr Anita Raoconducted theproceedings, ProjectDirector,AmandeepKaur Sehmi moderated the session, while Secretary Poonam Gupta proposed the vote of thanks.