Actor Siddhant Chaturvedi’s new inning

 

 

With Kalki Koechlin, Alaya F, and now Siddhant Chaturvedi in the mix, the brand has assembled a trio that speaks to the layered, lived-in, and scroll-savvy side of modern India. Cultural trend-setter Siddhant Chaturvedi will soon be seen as ambassador. Talking about his new role, fashion experts say multinational fashion brands, Max makes a historic shift by naming its first-ever male brand ambassador. This actor can be seen in the new campaign, “How New Is Your New?”, which is fronted by him. Known for his effortless style and ability to connect with a generation that values both individuality and cultural edge, Siddhant perfectly embodies the energy and edge that Max stands for. This collaboration is more than a seasonal campaign, it’s a statement of intent.

 

It brings fashion inspiration to millions, with fresh styles arriving every single week, keeping pace with how quickly trends evolve and personal style transforms. Beyond Siddhant’s mass appeal and Gen Z connect, he brings an edge that aligns with young Indians who live at the intersection of music, movement, and style. “Style today is about evolution, I’m not the same guy on set, at the gym, or hanging out with friends,” says Siddhant Chaturvedi. ‘How New Is Your New?’ makes you think about that shift, and Max captures it perfectly. Fashion now is like your feed, it keeps evolving and Max has that scroll factor, with something new for every version of you.” The “How New Is Your New?” is designed for activities that stretches from on-point athleisure to weekend escapes, it’s latest drop makes everyday dressing an act of self-expression. “Our partnership with Siddhant is a natural fit,” says Sumit Chandna, Deputy CEO.