Taneira launches its festive collection Miara with offers

 

 

 

TANEIRA, the women’s ethnic wear brand from the House of Tata, launched its festive collection Miara: Crafted by Hand, Rooted in Purity at its city showroom on Wednesday. This was disclosed by Anirban Banerjee, Retail Head of Taneira while speaking at a press conference. Ashish Kale, President of Association for Industrial Development (AID), Rupali Kale, Franchise Store Owner, Sarika Kale and Shivraj Kale were also present. Hand-crafted for today’s woman, the range fuses contemporary designs with traditional crafts, bringing a distinct design language that sets it apart. Featuring various silks and cottons across diverse weaving traditions, Miara is designed to elevate every celebratory moment, whether chosen as a personal indulgence or a cherished gift.

 

Banerjee elaborated that to make every purchase more memorable, customers will receive a Rs 1,000 voucher for every purchase worth Rs 10,000 that can be redeemed on their next purchase. In addition to this, those making a purchase of Rs 50,000 or more will also receive a 0.2 gram Tanishq gold coin. The limited-period offer is valid until October 20, 2025.

 

Taneira also unveiled its Golden Cocoon purchase scheme to help customers buy a Taneira saree over a period of time. Adding to the celebratory spirit, Rupali Kale said that Taneira’s latest campaign ‘The Gift of Pure Love’ celebrates the saree as a timeless gesture of love during the festive season. The Miara saree collection starts from Rs 6,499. For further details, interested may visit Taneira showroom, located at Kingsway, Station Road, Nagpur.