Franklin Templeton India’s ‘Change the Soch – Kanyakumari to Kashmir Drive’ – a first of its kind nationwide campaign reaches the city Nagpur aimed at promoting financial empowerment, especially among women. Commemorating Franklin Templeton’s 30 years in India, this 30-day journey kicked off in the southern tip of the country in Kanyakumari covering 21 cities, and conclude in Srinagar, Jammu & Kashmir. Through interactive financial education sessions, expert insights, and community engagement, the drive aims to demystify mutual fund investing and inspire confidence among thousands of Indians to take charge of their financial future.

 

Avinash Satwalekar, President – Franklin Templeton India, is leading the drive, championing financial inclusion through this journey across the country. He will stop every other day in a new town or village to host investor education workshops for diverse groups of women, emphasising the importance of saving, investing, and building long-term wealth to achieve life goals. The initiative will engage a wide spectrum of participants, majority being women including farmers, academia, self-help groups (women engaged in the food and handloom sectors), entrepreneurs, private and government sector employees, and army, navy and police personnel. Satwalekar said, “Financial literacy among women is fundamental to India’s long-term socio-economic progress. While urban centres have made meaningful advances, lakhs of women in tier 2 and tier 3 regions remain underserved in terms of access to financial knowledge and tools.”