A week before Dhurandhar returns on the big screen with part two, the film is generating strong interest among audiences with over 1,50,000 tickets booked for paid preview shows, a senior executive of PVR INOX Limited said recently. The second part, titled Dhurandhar: The Revenge, is set to be released in theatres on March 19, coinciding with the festivals of Gudi Padwa, Ugadi, and Eid. The movie is directed by Aditya Dhar and stars Ranveer Singh in the lead.
Gautam Dutta, CEO “ Growth and Revenue at PVR INOX Limited, said they are expecting film's preview shows to run at "full capacity". Dhurandhar: The Revenge is the kind of film that truly comes alive on the big screen, where the scale, sound, and emotion of the story can be experienced at their best.
"The buzz around the paid previews has been extremely strong, with advance bookings at PVR INOX already crossing 150,000 tickets and several preview shows expected to run at full capacity," Dutta told PTI.
Paid previews are limited screenings held before a film's official release, where audiences buy tickets like regular shows, with the collections counted towards the film's box office.
The early shows are priced from around Rs 300 and go up to as much as Rs 2,200 in certain parts of the country, depending on the location and format of the screening.
The first part, Dhurandhar, was released on December 5 and performed well at the box office, grossing Rs 1,300 crore, out of which Rs 1,000 crore came from the Indian market alone.
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